RFID-Powered Retail Solutions

CASE STUDIES
NY Islanders Isles Team Lab Store UBS Arena

CASE STUDY

The Isles Lab Store Just Got a Power Play

The Challenge

With the opening of UBS Arena in 2021, the NY Islanders saw an opportunity to rethink how fans experienced retail. The new Isles Lab Team Store needed to do more than just look modern—it had to perform. Long lines and slow checkouts were common in traditional team shops, leading to frustrated fans and lost sales. The goal was clear: reduce wait times, eliminate abandoned purchases, and create a retail experience that matched the speed and energy of game day.

  • CLIENT:
    NY Islanders
  • LOCATION:
    Isles Lab Team Store UBS Arena / NYC
  • Launch Date:
    November 2021
NY Islanders

The Solution

EXO Checkout

The Islanders partnered with EXO to deploy five RFID-powered checkout stations built into the counters of their cash wraps. Instead of scanning items one by one, customers set their bag of merchandise in the EXO station, where every RFID-tagged product is instantly detected and processed. Fans simply set their bag in the EXO station, confirm their total, and pay.

The integration was seamless. EXO worked with the store’s existing POS (powered by Retail Cloud), eliminating the need for a system overhaul. The result: faster checkouts, shorter lines, increased sales, and a retail flow that keeps pace with game day crowds—without sacrificing control or visibility.

“EXO is 10x faster than our traditional checkout. We’ve been able to reduce wait times, which has increased sales.”

— Robert Marsala, Director of Retail Operations, NY Islanders

The Results

Faster checkout led to measurable improvements across the board:

  • Increased sales and reduced purchase abandonment
  • Under 5-minute transactions, even during peak game-day traffic
  • Significant reduction in queues
  • Improved flow and staffing efficiency
  • Modern checkout experience that fans remember

“EXO has helped us reduce our queues, allowing customers to get through the store in under 5 minutes.”

— Robert Marsala, Director of Retail Operations, NY Islanders

Conclusion

By embedding EXO Checkout into the counters of their cash wraps, the NY Islanders created a fast, efficient, and memorable shopping experience for fans at UBS Arena. Shorter lines, faster checkouts, and higher sales—EXO delivered exactly what modern retail demands. Whether you’re reimagining a team store or scaling up for high-volume events, EXO helps you move faster, sell more, and keep fans coming back.

The future is EXO. Let’s go!

FANS OF EXO