“Rowdy” show you how easy it is to check out using EXO RFID Checkout at AT&T Stadium!
Everything’s bigger in Texas — and that includes EXO’s latest launch.
To kick off the 2025 season, EXO Checkout is live across AT&T Stadium, home of the Dallas Cowboys. This marks our largest total venue implementation to date, with 57 EXO stations deployed across 13 retail areas, including 25 RFID self-checkout stations in the main team store alone. In addition to faster checkout, we’re proud to power the stadium’s RFID-based loss detection system — bringing both speed and security to Cowboys retail operations
Being trusted by a brand as iconic as the Dallas Cowboys — in a stadium known around the world — is a tremendous honor. It’s the kind of opportunity that validates everything we’ve built. We’re grateful to be part of the Cowboys’ fan experience and proud to deliver a technology solution that matches the scale and ambition of AT&T Stadium.
From instant self-checkout to real-time loss prevention, EXO’s RFID solutions are now woven into the retail experience throughout AT&T Stadium. We’re proud to work alongside Legends and retailcloud to help set a new benchmark for modern game-day retail.
