RFID-Powered Retail Solutions

EXO Launches with New York Red Bulls

EXO Checkout is officially live at Sports Illustrated Stadium.

The New York Red Bulls have launched EXO RFID checkout at their team store, bringing faster, smarter retail technology to fans while marking EXO’s fifth Major League Soccer deployment. The installation continues EXO’s growing expansion across MLS venues and reflects the league’s continued investment in modern fan experiences and retail innovation.

The New York Red Bulls launch EXO RFID checkout

Operated in partnership with Rank + Rally, the installation delivers a modern retail experience designed to reduce lines, improve transaction speed, and help fans get through checkout faster during busy match days. EXO’s RFID-powered technology instantly scans merchandise without the need to individually barcode scan every item, creating a faster and more seamless retail experience.

As teams and operators continue looking for ways to improve speed, efficiency, and guest satisfaction, RFID technology is quickly becoming a core part of the next-generation venue retail experience. EXO continues to lead that movement with flexible deployment options designed specifically for high-volume sports and entertainment environments.

The New York Red Bulls join a growing list of MLS clubs powered by EXO, including Orlando City SC, Columbus Crew, Austin FC, and Nashville SC.

The New York Red Bulls launch EXO RFID checkout

Ready to see how EXO can work for you?

Use the form below and let’s set up a time to talk.